Key Strategies for Building a Successful MVP in Fintech: A Step-by-Step Guide

Key Strategies for Building a Successful MVP in Fintech: A Step-by-Step Guide

Federico Pache
Fintech - MVP


Misunderstood and often rushed, Minimum Viable Products (MVPs) are more than just a quick release. In this article we try to delve deep into the essence of MVPs, offering insights from experts like Steve Blank, Eric Ries, and others. Understanding the best approaches and lean strategies. Discover how to strike the perfect balance between minimalism and quality for your next MVP, alongside practical advice and our own journey at Neko Solutions using UXPin for prototyping.


Cracking the Code of MVPs: Insights from Product Visionaries

Diving into the world of Minimum Viable Products (MVPs) offers key insights from top-tier product innovators. Today, tech ventures, big and small, leverage MVPs to launch software endeavors. The strategy? Zeroing in on vital features during development for a sturdy foundation. Why is it crucial? Failure here risks a lackluster product and a "poor User Experience". Getting the core right sets the stage for seamless product evolution.

Decoding MVPs: Unveiling Misconceptions and Expert Views

In the startup realm, defining an MVP varies, often leading to misconceptions. Speed matters, but it's about learning and research, not just quick delivery. Experts emphasize hypothesis testing, reducing waste, and engaging early customers swiftly. 

Crafting a Strategic Minimalist MVP: Learnings from Industry Pioneers

Understanding what an MVP truly means is vital. It’s about maximizing learning with minimal effort, solving specific user issues, and reducing uncertainty. Dive into insights from notable figures like Eric Ries, Ash Maurya, and more, to refine your MVP strategy wisely.

Mastering MVP Minimalism: Balancing Quality and Focus

Creating a high-quality MVP demands a delicate balance. Strike the right minimalistic approach, and you unlock a cost-effective gem rich in learning. But tread carefully – excessive trimming might result in a lackluster prototype. Try to explore essential questions and expert insights for crafting a focused experiment tailored to your audience.

Strategic MVP Evolution: Testing Assumptions and Refining Value

Stay centered on testing assumptions rather than solely trimming features. Align your MVP with your value proposition to refine non-essential elements based on early adopter insights. Learn how to evolve strategically through iterations that enrich your product while maintaining consistent value.

Unlocking MVP Success: Maximizing Learning, Embracing Core Value

The key to MVP success? Test the fundamental essence of your product without fixating on intricate features. It's about maximum learning with minimal investment, steering clear of financial strain while gauging market demand for your fresh approach.

Crafting an MVP in Fintech demands a precise focus and research on financial features, security, and compliance, refining the user experience through iterative engagement amid strict regulations.



Beyond MVP Functionality: Ensuring Long-Term Viability

While many emphasize MVP functionality, overlooking long-term success is common. Exploring options, distinguishing between product and business viability, and fostering team engagement for enduring success are some of the areas to consider.

Strategic Product Prototyping for Sustainable Solutions

Crafting Tailored Prototypes at UXPin involves testing and feedback for well-designed solutions. An agile approach to explore diverse user needs and minimize risk by employing multiple landing pages to understand customer challenges is crucial.

Decoding Viability in MVPs: Balancing Business and Product Realms

Debate around MVP viability often leads to business failures. Christina Wodtke suggests a balanced 'Baby Bear' approach to prevent overinvestment. Distinguishing between viable product and viable business definitions promotes smarter ideation and iteration in MVP development.

Unpacking Product Viability: Beyond Feasibility

Product viability balances technology with political, legal, and market factors. Airbnb and Spotify faced hurdles like zoning laws, impacting early success. Feasibility focuses on technical possibility, like unmanned drones for crop data. However, sustainability goes beyond technical viability, encompassing market validation and long-term company capability.

Unraveling Business Viability Beyond Early Stages

Transitioning to success challenges businesses. Assessing business viability means confirming market needs, streamlining company functions, and validating profits in real-time. It involves lean principles and user feedback for sustainable revenue models.

Maximizing MVP Success with Data Analysis

Success in MVPs involves analyzing qualitative and quantitative data. Tristan Kromer emphasizes the connection between both data types. Strategies from Shopify and Mashable offer versatile approaches for assessing product viability. For launched or developing products, steps like identifying critical success factors and aligning teams drive ongoing viability pursuits.

Growing Your MVP: Nurturing Viability for Success

Viability, from the Latin for life, fosters growth. Shift MVP thinking from 'bare minimum' to 'evolving into a thriving product.' Treat your MVP as a seed—nurture it for self-sustainability and profit.

Developing an MVP in Fintech means grasping regulatory compliance, user security, and financial integration, refining through market feedback for a sustainable solution in the ever-evolving financial tech landscape.


Deciphering Product Quality: Crafting Your Next Success Story

Choosing the right quality level for an MVP isn't just about time or polishing an unfinished product. It involves understanding users' needs, behavior, satisfaction, and pain points. First, let's explore the key aspects of a great product.

Uncovering Product Quality: The 8 Essential Dimensions

Understanding the core aspects of product quality is vital before striving for excellence in MVPs. Harvard Business School's David A. Garvin identified 8 key dimensions—performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality—crucial for modern tech products. Garvin's insights also illustrate how product quality influences profitability, advertising, market share, pricing, and costs, shaping overall business viability.

Strive for Exceptional MVPs: Rand Fishkin's Approach

Rand Fishkin, co-founder of Moz, promotes building Exceptional, Viable Products (EVPs) instead of typical MVPs. He stresses impressing influencers and early adopters to prevent user churn. Fishkin suggests refining internally until achieving the "A Ha" moment before broader release. This approach emphasizes delivering limited but delightful features, akin to Apple's Magic Mouse success. Collaborative teamwork ensures top-notch MVPs meeting user needs effectively.

Quality in MVPs: Expert Tips for Success

Experts advocate for prioritizing product quality in MVP strategies. Josh Puckett emphasizes clarity sans design distractions and suggests identifying friction and gauging comfort. Brandon Schauer backs the Cupcake Model for smaller, complete products. Stephen P. Anderson warns against compromising quality for speed. Professor Gerard J. Tellis notes product quality's rise over network effects. Marcin Treder stresses core product quality's role in success. MVPs target individual users before broader network adoption for user-centric engagement.

Adapting Quality for MVP Goals

Kevin Dewalt of SoHelpful notes that MVPs can accept technical debt if meant for validation and eventual discarding. He highlights that this debt only crystallizes when the MVP is actively used, not during a pivot to a different product.

Emphasize Full Product Experience Over Features

Product quality extends beyond surface appeal or technical advancements. It's about deeply grasping user needs, perfecting every aspect of the product, and earning user loyalty through real value and satisfaction. Building a comprehensive Version 1 allows ongoing expansion while adapting based on past MVP insights.

Designing an MVP in Fintech demands an initial  security analysis, assessing for seamless financial integration, and user-centric functionality for trust, adoption, and lasting value in the competitive FinTech realm.



Striking Balance: Product UX vs. Swift Execution

Choosing between an irresistible user experience (UX) and rapid market entry remains a classic dilemma. While a poor UX drives users away, delay can let competitors gain ground. Consider your company's stage to navigate this challenge effectively. Remember, forcing design excellence into rushed releases leads you astray from the right path.

UX vs. Execution: The Balance in Product Development

Balancing UX & Product Execution: Prioritizing user experience is key. Achieving UX nirvana remains a challenge. MVP method emphasizes quick iterations & user feedback. Striking a balance involves engaging users while managing expectations.

The Three Essentials for Successful Product Development

Let's break down the core elements that drive successful product development: viability, feasibility, and desirability.

Viability - Building a Business Backbone

From MVP to MVB (Minimum Viable Business), the focus is on revenue and steady growth. Constantly question: Can your product make money?

Feasibility - Realistic Building Blocks

Ensure your dream product can be made with available resources—time, money, and tech. Ignoring feasibility can stall progress.

Desirability - Winning Hearts

Your product should be more than just functional; it needs to be desirable, meeting the standards of a Minimum Desirable Product (MDP). Aarron Walter emphasizes personality as key, even at the MVP stage.

Mastering these essentials is crucial for navigating the complexities of New Product Development. 

Navigating Product Development: Balancing UX and Lean Design

When it comes to product development, knowing when to emphasize UX or lean design depends on the stage you're in. Early decisions shape the project's direction, so reducing uncertainty at the start is key. Simplify, focus on functionality, and build a strong foundation to refine later.


Early Stage: Focus on understanding problems and simplicity.

Middle Stage: Refine the core functionality for a high-functioning product.

Later Stage: Optimize and enhance based on feedback and demands.

Aligning your focus at each stage is crucial for success. 

Navigating Product Development: Stages and Strategies

Here's a quick breakdown of product development stages and the right mix of UX and lean strategies:

I. Technology Stage (Lean Focus)

Objective: Plan as per market needs.

Key: MVP focus over UX. Prototype to find real user needs.

Success: Attract users beyond beta testing.

II. Feature Stage (Balanced Approach)

Objective: Prioritize key features from user demand.

Key: Mold UX for emotional responses, ensure seamless functionality.

Success: Users share feedback and emotions.

III. Experience Stage (UX-Centric)

Objective: Understand user pain points deeply.

Key: Intensify UX improvements, adopt global design insights.

Success: Gain referrals and viral adoption.

Evolving through these stages is important to enhance your product for a better user experience. 

Embracing User-Centric Design: UX vs. Lean

Let's delve into the battle between UX and Lean design, two forces shaping product development. Yet, they share a common focus—the user.

UX Design Process:

Identify user needs: An app turning weekly recipes into instant shopping lists.

Prototype: Test a shopping engine in real stores.

Design: Dive deep into UX for a refined experience.

Stakeholder buy-in: Crucial, often overlooked.

Lean Design Process:

Explore user behavior: Uncover an ingredient-focused shopping preference.

MVP Testing: Basic app trial for recipe-to-shopping-list conversion.

Iterate: Adjust based on user feedback, focusing on real issues.

Jan Jursa emphasizes universal design principles. Mature markets lean towards UX design. "Harmony and hierarchy matter for a great user experience," Jan suggests.

Understanding these approaches in product design helps create experiences users love. 

Navigating Lean Methodologies and UX: A Balanced Approach

The blend of Lean methodologies and UX is reshaping design strategies. Here's how to ace it:

Keep UX in Focus: Make UX a priority at every design stage for seamless integration of changes when it gains importance.

Embrace Feedback: Gather insights from all stakeholders—funders, management, and users—to refine implementation strategies.

Frank Lloyd Wright's wisdom applies: "Use an eraser on the drafting table, not a sledgehammer on the construction site." Launch with an optimized site adaptable to user needs and tech advancements. Remember, your site evolves. Stay lean, evolve with user needs, and embrace change for an ever-improving user experience! Cheers to adaptable design!

Building an MVP in Fintech entails prioritizing user experience, swift iterative improvements, and balancing interface quality with regulatory compliance, security, and scalability to evolve with user and market needs.


Whether you're a startup or an established company, testing your Minimum Viable Product (MVP) is crucial. Here's why:

The MVP isn't merely about testing technical feasibility; it's about ensuring your product solves a problem people want to pay for. Vladimir Blagojevic from Grant Snap & Lean Startup Circle Brussels emphasizes this key point. Investing time and money in a product that doesn't meet users' needs is a no-go. MVP tests go beyond technicalities; they examine fundamental business hypotheses about market viability. For instance, assessing if unmanned drones can efficiently collect crop data is more than just technical feasibility. It's about verifying the product's market viability. Depending on your product, MVP complexity varies. Different techniques come into play once you've identified the hypotheses to test. 

Here are 15 reliable testing techniques to gather valuable user data:

Customer Interviews - Landing Pages - A/B Tests - Ad Campaigns - Fundraising - Explainer Videos - Piecemeal MVPs - SaaS & PaaS - Blogs

Manual-First ("Wizard of Oz") MVP - Concierge MVPs - Digital Prototypes - Paper Prototypes - Single-Feature MVPs - Pre-Order Pages

Each technique aims to gather user data that's invaluable in shaping your MVP. 

Developing an MVP in Fintech involves tailored testing methods to validate financial functionalities, security measures, and user experiences, ensuring alignment with market demands and regulatory standards for a viable Fintech solution.



The initiation of a Minimum Viable Product (MVP) in the Fintech domain begins with a comprehensive exploration of the project's initial scope. This involves defining the core features and functionalities that align with the product's objectives. It is crucial to identify the key elements that will provide value to users and differentiate the product in the market.


Accurate estimation of resources, including time and team size, is imperative for a successful MVP. Fintech projects often require specialized skills, such as financial domain expertise and security considerations. The team composition needs to balance these requirements while ensuring efficiency and agility. If you are wondering how much does your MVP costs please reach out to us and we will provide you with a free estimation


The business analysis phase is a crucial starting point in the development of a Minimum Viable Product (MVP) in the Fintech industry. During this phase, the focus is on understanding the core objectives, identifying key stakeholders, and defining the scope of the MVP. 

Business analysts collaborate closely with stakeholders to gather and analyze requirements, ensuring a comprehensive understanding of the financial technology landscape and market needs. In the context of the Fintech MVP, this phase involves a deep dive into the specific financial processes, regulatory considerations, and user expectations.

 Clear communication and documentation of business requirements play a vital role in shaping the subsequent development stages, laying the foundation for a successful MVP that addresses the essential needs of both users and the Fintech market.


User journey mapping involves creating a visual representation of the user's experience as they interact with the Fintech solution. In the context of the MVP, user journey mapping helps to identify touchpoints, pain points, and opportunities for improvement throughout the financial product's lifecycle. 

By mapping out each step of a user's interaction, from initial awareness to engagement and eventual conversion, Fintech teams can gain valuable insights into user behavior, preferences, and potential challenges. This user-centric approach allows for a more informed design and development process, ensuring that the MVP aligns closely with the needs and expectations of its intended users within the dynamic landscape of the Fintech sector.


In this stage  solution architects work closely with stakeholders to design a robust and scalable technical foundation for the Fintech product. 

This stage should evaluate various technologies, frameworks, and architectural patterns to ensure the chosen solution aligns with the specific needs of the MVP and the broader goals of the Fintech venture. It is important to consider the required scalability of the solution post MVP. 

In the rapidly evolving landscape of financial technology, solution architects must consider factors such as security, compliance, and interoperability and scalability. By laying a solid architectural groundwork in the early stages, they pave the way for efficient development, seamless integration, and the successful realization of the Fintech MVP's objectives. 

This thoughtful approach to solution architecture ensures that the MVP not only meets immediate needs but is also well-positioned for future growth and adaptation in the dynamic Fintech ecosystem.


The timeline for MVP development in Fintech can vary based on the complexity of features and regulatory considerations. Striking a balance between speed and quality is crucial to delivering a timely product without compromising on its robustness. We usually estimate our fully working MVP for market launch around 3 months. 


Determining the project cost involves assessing factors such as development resources, technology stack, and compliance requirements. Understanding the financial implications is vital for budgeting and resource allocation throughout the MVP development.  For a foundational app, the estimated range is between $25,000 and $100,000, but for more intricate solutions with heightened security features, the costs may exceed $1,000,000. It's crucial to carefully evaluate the specific requirements and features to arrive at a more accurate estimation.


In this stage, project managers and key stakeholders collaborate to outline a comprehensive plan that details the various milestones, tasks, and deadlines necessary for the successful delivery of the Fintech MVP. 

The timeline not only sets clear expectations but also helps manage resources efficiently and mitigate potential risks. It encompasses key activities such as business analysis, solution architecture, development sprints, testing, and eventual product launches. 

A well-crafted project timeline in the Fintech MVP's starting phase is instrumental in ensuring alignment with business objectives, maintaining transparency, and facilitating effective communication among team members, ultimately contributing to the timely and successful deployment of the Fintech solution.


Streamlining Fintech MVP Development through Phased Execution in Sprints 0, 1, and 2

In order to ensure a seamless commencement of development, we are adopting a phased approach for the initial sprints (0, 1, and 2) of our Fintech Minimum Viable Product (MVP). This strategic planning aims to facilitate a smooth and efficient start to the development process.


The first sprint concentrates on foundational project aspects, emphasizing the establishment of a robust technical infrastructure. Tasks include setting up the development environment, configuring cloud servers, establishing code repositories, and defining deployment processes. This technical groundwork is crucial for ensuring smooth development iterations, laying the foundation for subsequent sprints.


Sprint 1 dives into the core features of the Fintech MVP, prioritizing user stories and essential functionalities. It marks the initiation of the development cycle, allowing teams to produce a tangible product increment. Sprint 2 builds upon the achievements of the previous sprint, integrating additional features and refinements based on user feedback and evolving project requirements.


The journey continues with subsequent weekly sprints, maintaining a dynamic and adaptive development process. Task prioritization is guided by user feedback, evolving requirements, and overall project progress. This iterative approach ensures flexibility, responsiveness to market changes, and the continuous improvement of the Fintech MVP.


Navigating the intricate world of MVP development in Fintech reveals pivotal strategies from tech pioneers. The essence? Prioritize learning over speed, refine core functionalities for lasting value, and nurture sustainable growth. This pursuit involves decoding misconceptions, balancing quality and focus, and embracing the delicate art of strategic evolution. Unveiling top testing techniques while prioritizing viability ensures alignment with market needs and regulatory compliance in the evolving landscape of Fintech. 

Zilo Secures £25m in Series A Funding

Zilo Logo
Zilo, a fintech start-up based in the UK that specializes in global asset and wealth management software, has successfully raised £25 million in its Series A funding round.

The funding was spearheaded by Fidelity International Strategic Ventures (FISV) and Portage, with additional contributions from State Street and Citi. According to PitchBook data, the company had previously raised $10.6 million in a seed round in October 2022.

Established in 2020 and headquartered in London, Zilo's mission is to enhance cost efficiency, reduce complexity, and generate sustainable value for global asset and wealth management firms, along with their clientele. Zilo's software facilitates the replacement of outdated legacy systems with a digital, real-time user experience. The platform went live with its inaugural client in July 2023.

The newly secured funds will be channeled towards accelerating product development, fostering user acquisition, and expanding its presence in the market. Additionally, the capital will be allocated to entering new markets and establishing strategic partnerships to diversify its offerings.

Philip Goffin, the founder and CEO of Zilo, commented on the funding, stating, "We are committed to empowering financial service institutions to phase out obsolete legacy technologies and significantly enhance the cost efficiencies of their operations by leveraging Zilo to transition to a modern digital solution that supports existing fund structures, new digital assets, and improves client experiences."

SOURCE: Fintech Inshorts

Amethis buys majority  in CBS

Amethis Logo
Amethis, a dedicated investment fund manager focusing on Africa, has recently acquired a majority stake in Capital Banking Solutions (CBS), a European provider of banking solutions. The transaction amount remains undisclosed.

Headquartered in Paris, France, CBS has been delivering banking solutions internationally for the past 25 years. Its prominent offerings include CapitalBanker, a core banking solution, and CapitalPrivate, a wealth management solution tailored for European private banks and wealth management specialists.

CBS, employing over 300 professionals, operates in multiple locations, including France, Monaco, Switzerland, the USA, Morocco, Lebanon, and Ivory Coast.

Amethis, through its investment, aims to support CBS in accelerating organic growth, especially on an international scale. The strategy includes facilitating CBS's external growth through strategic acquisitions, expanding its geographical reach, and reinforcing existing services.

In this transaction, Amethis secures a majority stake, collaborating with CBS's president and CEO, Samer Hanna, COO Michel Tueni, CFO Aziz Akl, and other key executives, all of whom are reinvesting their proceeds. Founded in 2012 and based in Paris, Amethis manages assets exceeding €1 billion, with over 30 investments to date. As a partner member of Edmond de Rothschild Private Equity, Amethis provides growth capital to mid-sized businesses across various sectors through its six offices in Europe and Africa.

SOURCE: Amethis

Ant Group Close to Acquiring MultiSafepay

Ant Group Logo
Chinese financial services giant Ant Group is reportedly on the verge of finalizing a deal to acquire Dutch payments firm MultiSafepay for approximately US$200 million. This strategic move is part of Ant Group's broader initiative to extend its presence in Western markets, following its acquisition of UK international payments firm WorldFirst in 2019 for US$700 million.

In its pursuit of global expansion, Ant Group had previously entered the Singaporean market through the acquisition of 2C2P in 2022. Known for operating the cross-border payments platform Alipay alongside its affiliate Alibaba Group, Ant Group has established itself as a key player in the worldwide financial services market.

MultiSafepay, generating an annual revenue of US$50 million, is poised to become a valuable addition to Ant Group's European portfolio. Unlike many companies, MultiSafepay has achieved substantial growth organically, with no external investment, expanding from its native market into Spain and Germany.

Ant Group's latest acquisition involves obtaining 100% ownership of MultiSafepay, a company renowned for providing payments acquiring and processing services to over 18,000 SMEs. Moreover, MultiSafepay collaborates with commercial partners to offer supplementary services to its clients. In 2022, the Dutch firm recorded a net profit of US$1.43 million on gross income totaling US$13.02 million. With this impending deal, MultiSafepay's CEO, Olaf Geurs, is expected to pass the reins to Ant Group.

SOURCE: Fintech Magazine

FirstOntario's Open Banking Readiness with Flinks and Everlink

FirstOntario Logo
Canadian credit union FirstOntario has teamed up with API developer Flinks and payment technology firm Everlink to bolster its open banking services in anticipation of Canada's open banking framework launch in 2025.

This partnership is set to provide greater control over financial data to FirstOntario's members, enabling the credit union to deliver a more personalized range of financial services. Lloyd Smith, CEO of FirstOntario, emphasizes the importance of this capability as a "key strategic priority" and underscores the readiness to offer this emerging service once legislatively enabled, given the anticipation surrounding open banking in the marketplace.

Flinks, headquartered in Montreal and majority-owned by the National Bank of Canada, and Everlink, based in Markham, joined forces in March 2023 to spearhead the adoption of consumer-driven banking in Canada. They achieved this by combining Flinks' open banking infrastructure product, Outbound, with Everlink's digital solutions.

This collaboration aligns with the federal government of Canada's initiative, unveiled last November, to implement an open banking framework in its upcoming budget. The framework is slated to be nationally operational in 2025, prompting financial institutions like FirstOntario to establish partnerships with suitable providers in preparation.

Yves-Gabriel Leboeuf, CEO of Flinks, notes the growing momentum for a consumer-driven financial industry, emphasizing that the inclusion of open banking functionality within FirstOntario will "elevate the banking experience" for its members.

As per the federal Department of Finance, approximately 9 million Canadians currently use screen-scraping to share confidential banking credentials with service providers, posing privacy, liability, and security risks. Canada aims to replace this process with open banking, following the lead of countries such as Australia, the European Union, the UK, Japan, and Singapore.

SOURCE: Banking Frontiers

Global Fintech Investment Drops 48% in 2023

Innovate Finance Logo
Global fintech investment totaled $51.2 billion in 2023, marking a significant 48% decline from the previous year's figure of $99 billion, according to data released by UK industry body Innovate Finance.

The number of funding deals also saw a notable reduction, with capital being distributed across a total of 3,973 deals compared to 6,397 deals recorded in 2022. The United States maintained its position as the leader in fintech funding by a considerable margin, attracting $24 billion across 1,530 deals. The UK secured the second spot with $5.1 billion, followed by India in third place with $2.5 billion. The UK's $5.1 billion in funding for 2023 was distributed across 409 deals, reflecting a 65% decrease from the previous year's $14.6 billion across 592 deals.

Innovate Finance highlights that this decline in funding aligns with trends observed in other major fintech markets, including the US, which experienced a 44% drop from 2022. An exception to this trend was the UAE, where investments surged by an impressive 92% compared to 2022. In the UK, female-led fintech companies attracted $536 million in 2023 across 59 deals, representing 10.5% of the country's total funding. The industry body also points out that "the UK received more investment in fintech than the next 28 European countries combined" throughout the year.

Janine Hirt, CEO of Innovate Finance, notes that despite economic challenges for fintech globally in 2023, the UK sector demonstrated resilience by maintaining its position as a global investment hub, ranking second only to the US and leading in Europe. Hirt sees a "clear opportunity" for UK fintechs to strengthen their presence in Asian markets, which collectively attracted "more combined investment than their European counterparts."

Innovate Finance compiled and summarized its report using data from PitchBook as of December 31, 2023.

SOURCE: Innovate Finance

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